The founders of Ēlla, Jane and Alex Smith, had an epiphany — "the world around us lacks creativity." Design aesthetics seemed to be an afterthought, brands were merely playing it safe, and overall, the world needed a dash of beauty and innovation.

Fortunately, Jane and Alex were poised to address this challenge. Having spent their careers in the world of independent film, they were well-versed in cultivating compelling narratives with limited resources. This fostered a tenacious, can-do mindset that aimed to celebrate and amplify what made each story unique. That same ethos now drives Ēlla, making us a design studio committed to creativity and uniqueness in a world that sorely needs it.